Big Fat Lies 2-Venuto

Presents… BIG FAT LIES!!! A Shocking Expose of the 12 Biggest Scams, Cover-ups, Lies, Myths and Deceptions I - pdf za darmo

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BIG FAT LIES!!! A Shocking Expose of the 12 Biggest Scams, Cover-ups, Lies, Myths and Deceptions In The Diet and Weight Loss Industries! By Tom Venuto, Author of Burn The Fat, Feed The Muscle (BFFM) Copyright 2003, Fitness Renaissance, LLC All Rights Reserved Order the Burn the Fat, Feed the Muscle (BFFM) E-book at: BIG FAT LIES is brought to you courtesy of:

This e-book may be freely distributed as long as all links and content remain 100% intact

Copyright 2003, Fitness Renaissance. LLC

Introduction If you've ever walked into a health food store and asked for information about supplements... If you’ve ever read any one of the many popular bodybuilding or fitness magazines... If you've ever bought the latest best-selling diet book... If you’ve ever watched late night TV and listened to a diet or fitness guru preach about an amazing new diet, exercise machine or supplement... If you’ve ever surfed the web for information about diet, nutrition or training... If you’ve ever done ANY of these things, then chances are... YOU'VE BEEN LIED TO, MY FRIEND! Are you shocked? Surprised? Outraged? If so, then join the club - you're not alone. Honest information about nutrition and fat loss is harder to come by than ever before, and nearly everyone has been misled at one time or another. I know I have. I wasted literally thousands of dollars on workout programs that didn’t “work out” and supplements that didn’t do anything except give me “expensive urine.” To successfully navigate through today’s jungle of misleading and conflicting information, you're going to have to become a very shrewd and discriminating consumer. I’d like to help you do that, and that’s why I wrote this short e-book. There are three reasons why it's so hard to find truthful information today: 1) Money (Greed). Weight loss is a 30 billion-dollar a year industry. With this kind of money at stake, unscrupulous marketers will tell you anything - even outright lies - to get you to buy their products and to further their financial interests. 2) Information overload. Now that we're in the information age, lack of information is not a problem anymore. The problem these days is too much information. Fitness and diet "guru's" preach about their "latest breakthroughs" on TV infomercials 24 hours a day, seven days a week.

Copyright 2003, Fitness Renaissance. LLC

Hundreds, even thousands of diet and exercise books fill bookstore shelves. Dozens of magazines clutter the newsstands every month. And to top it all off, the explosion of the Internet is adding to this "infoquagmire" at an exponential rate. There are 16,400,000 web sites listed on Google under “fitness” and 3,400,000 under “weight loss.” 3) Conflicting advice. Even industry professionals such as registered dieticians, research scientists, MD's, PhD’s, and certified trainers, give a tremendous amount of contradictory advice. There are a lot of opinions out there and everyone seems to tell us something different. This has left a lot of people frustrated, disillusioned, and thoroughly confused. It's hard to know whom or what to believe anymore. I want to do something about that. I want to do something that almost no one else has the guts to do: That is, to tell the truth, the whole truth, and nothing but the truth. And you’ll find it right here in this e-book. So, without further ado, here they are: The 12 biggest fat loss lies exposed!

Fat Loss Lie #1: You need supplements to lose fat. Exercise, nutrition and the proper mental attitude (positive self-image) are the only things you need to lose fat permanently. Supplements are not a requirement. Some basic supplements are helpful for “nutritional insurance,” and some supplements can help speed up the fat loss process a little, but not nearly as much as the advertising leads you to believe. Even supplements that have been proven effective are only responsible for a small fraction of the results you achieve. Based on 20 years of experience in bodybuilding and fitness, I believe that at least 97% of your results will come from good training and good nutrition. If most of your results come from nutrition and training, then why would you chase after that last 3% “edge” if you haven’t even maximized the first 97%? Isn’t that approach completely backwards? FOCUS ON YOUR DIET AND TRAINING PROGRAMS FIRST! Believe it or not, advanced trainees, competitive bodybuilders or athletes will probably benefit more from using supplements than beginners. High-

Copyright 2003, Fitness Renaissance. LLC

level athletes are more likely to have "maxed-out” their training and nutrition programs. Their diets are impeccable. Their training is intense. Their discipline is unwavering. Once you've reached a high level of development from intelligent, intense, methodical training and quality nutrition, and the closer you get to your ultimate genetic potential, the slower your progress will become. Progress can and will continue indefinitely, but as you reach higher levels of achievement, this is when supplements and other “minor” details make the most difference. In world-class athletics, competitions can be won or lost by hundredths of a second, a tenth of a point, a fraction of a pound, or a single judge’s opinion. The extra 3% that supplements might provide could be the difference between winning and losing. Now look at the average beginner or intermediate: They're still eating junk foods and skipping meals. They're not even working out consistently. And what do they do FIRST? You guessed it; they immediately run out searching for a "shortcut" in the form of a pill or powder. It's a shame that so many people look for easy ways instead of making the effort to learn how to eat and train better.

“Superior people never wish it were easier, they wish they were better!” -

Brian Tracy, Author of “Maximum Achievement”

It makes no sense to dive into heavy supplementation first in hopes of finding an easier way. Get your nutrition and training in order and maximize the first 97%. Once your training and nutrition is on point, THEN, by all means, start nit-picking and sweating the small stuff: Take advantage of every legal, natural and ethical edge possible to help you fulfill 100% of your potential and gain a competitive advantage. Respected exercise physiologist Dr. Tim Ziegenfuss of Kent State said, “Supplements should be the icing on the cake.” That’s a good way of looking at it. If anyone tries to convince you that supplements are essential and that you can’t reach your goals without them, beware; they are probably just trying to sell you something.

Copyright 2003, Fitness Renaissance. LLC

Fat Loss Lie #2: The only way to get really lean is to "starve" yourself. Most commercial diet programs are very low in calories. Many border on starvation: 1200 calories, 1000 calories, even 800 calories or less! Ironically, the more you slash your calories, the more your metabolism slows down. In fact, very low calorie diets can actually make you fatter! It’s physiologically impossible to achieve permanent fat loss by starving yourself. When you eat less, your body burns less. When you eat more, your body burns more. It’s the ultimate paradox. Very low calorie diets not only slow your metabolism so you burn fewer calories, they can also cause muscle loss. Eventually, they shut down your metabolism completely. When this happens, the weight loss stops and any increase in calories that follows will cause immediate fat gain. This “rebound effect” is inevitable, because no one can stay on low calories forever.

“Dieting is not effective in controlling weight. You can get a temporary weight loss with a diet, but each scheme ultimately gives way to weight gain, and subsequent losses become increasingly difficult. Worst of all, you get progressively fatter on less food. Dieting actually makes you fatter! - Dr. Lawrence Lamb, Author of The Weighting Game Carefully scrutinize the calorie recommendations of any diet program before you start it. You'll probably discover that 95% of them have you slash your calories to “starvation” levels. Any diet program that’s extremely low in calories will cause weight loss in the beginning – but it will never work for long. You see, the human body is very “smart” - it always strives to maintain a magnificent state of equilibrium: Metabolism, body temperature, blood sugar, hormone levels, acid-alkaline balance and every other system in the

Copyright 2003, Fitness Renaissance. LLC

body, are all regulated within a narrow range that your body finds safe and comfortable. When you subject yourself to drastic measures in an attempt to create sudden changes such as rapid weight loss, your metabolism cybernetically adjusts itself to maintain equilibrium in energy balance, much the same way as a thermostat maintains the temperature of your home within a desirable range. As soon as you’re in danger of starving, your body will quickly adjust your metabolic rate downward like a thermostat, so you burn fewer calories. This is often referred to as “the starvation response.” The only way to lose fat and keep it off permanently is to reduce your calories slightly and increase your activity greatly. It’s always better to burn the fat than try to starve the fat.

Fat Loss Lie #3: You can believe everything you read in the magazines. Most magazine publishers own supplement companies and use their magazines as the primary means for promoting their products. Certain wellknown magazines have been doing this for decades. One day, it dawned on the rest of them that more money could be made selling supplements than selling advertising or subscriptions. Before long, every publisher jumped on the bandwagon and started supplement companies. You see, magazines have mega-credibility. After all, they can’t print a lie right there on paper, can the...

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